Beijing Television Smart Media Big Data Platform — Supporting Big Data Applications in Broadcasting

lUnlock Data Value: Upgrade sample selection from random sampling to full enumeration, delivering more reliable and timely data insights to the industry.

lCost-Effective and Scalable: Based on an x86 PC server architecture, it reduces investment while enabling seamless scalability to support long-term growth.

lHigh Availability: A security group-based backup strategy ensures uninterrupted service delivery, even in the event of node failures.

To meet the smart media business needs of Beijing Television, a GBase 8a MPP Cluster—a massively parallel distributed database cluster—was deployed to exceed expectations and deliver higher value. The system was configured with a 2x2 data node setup and a single loader node. Built on core technologies like columnar storage, adaptive compression, and smart indexing, and leveraging modern cloud MPP concepts with a shared-nothing architecture, GBase 8a MPP Cluster fully unlocks the value of vast data volumes.

By tracking user behavior, it improved product subscription rates, optimized the Electronic Program Guide (EPG), and simplified interactive TV operations. Through in-depth big data analytics, it empowered TV channels to build decision-making models that guide program production, acquisition, and scheduling—more accurately meeting audience needs while boosting average viewership ratings across the station. Leveraging efficient query and statistics capabilities, the system provides viewer rating results detailed down to the residential community level.

The existing data processing system, built on a traditional database, is unsuitable for large-scale data mining and analytics. The customer seeks to improve big data resource utilization with a columnar distributed database designed for big data analytics. Specific requirements:

l  Provide efficient data services for content production, intelligent decision-making, data protection, internet applications, and office applications;

l  Support new media services with a projected doubling of business every three years, requiring online scalability;

l  Acquire user behavior data in real time, accurately, and comprehensively.

To sharpen its competitive edge in smart media, Beijing Television is building a sustainable big data system that integrates its own platform data with internet data. Leveraging analytics and data mining, the initiative aims to elevate data governance, drive content recommendations, sentiment analysis, and decision-support systems. Through intuitive visualizations, leadership and business teams gain rapid, flexible access to data insights, maximizing data-driven efficiency across production and operations.