[GBASE CSR] Practicing Corporate Social Responsibility: GBase Takes Concrete Actions to Support Poverty Alleviation

As the 2020 Year of the Rat approaches, GBase stays true to its people-first values. While caring for employees, the company also promotes the virtue of charity by partnering with the Tianjin Municipal Government, Tianjin High-Tech Industrial Development Area, and Tianjin Food Group to launch the Spring Festival charity campaign "Genuine Care for Poverty Relief, Practical Help for the Needy, Warmth across GBase, and a Poverty-Alleviation New Year." Through acts of love, pooled goodwill, and heartwarming gestures, this initiative aims to boost the confidence of those in need and spread positive social energy.

GBase, together with the Tianjin Municipal Government, Tianjin High-Tech Industrial Development Area, and Tianjin Food Group, launched the Spring Festival charity campaign "Genuine Care for Poverty Relief, Practical Help for the Needy, Warmth across GBase, and a Poverty-Alleviation New Year."

As the Lunar New Year draws near, preparing festive goods is a tradition for every household in China – and the same holds true for GBase staff. This year, the company distributed vouchers provided by Tianjin Food Group and state-owned enterprises dedicated to poverty alleviation. This not only brought benefits to employees but also offered GBase team members an opportunity for personal enrichment.

Smiles on every employee's face

The event took place on the 23rd day of the twelfth lunar month, the traditional "Little New Year," at GBase's headquarters in the Tianjin High-Tech Industrial Development Area. The atmosphere was lively, with leaders from the municipal government, the High-Tech Area, and Tianjin Food Group in attendance, alongside GBase staff collecting their poverty-relief festive goods. There was also an abundant and colorful array of goods from regions that Tianjin has been paired with for targeted assistance, including Gansu and Chengde – a symbol of harvest and hope.

Harvest and growth for GBase team members

Regarding the event, the General Manager of Tianjin Food Group said: "Targeted poverty alleviation is a responsibility and mission entrusted by the Party and the state to state-owned enterprises and public institutions. We are especially grateful to GBase, as a private enterprise, for actively responding and participating in supporting the poverty alleviation cause."

GBase received recognition from all sides

Tian Zhimin, Secretary of the Party Branch of GBase, said: "This year's festive goods may seem ordinary, but they carry extraordinary warmth and a strong human touch. These poverty-relief gifts once again made me feel the company's compassion and sense of social responsibility."

GBase has always been steadily giving back to society through concrete actions. In August 2019, despite facing its own difficulties, the company actively responded to the call of the Municipal Bureau of Industry and Information Technology and took the initiative to donate to poverty-stricken areas in Gansu and Chengde, truly reflecting its social responsibility. In the past, I always thought poverty alleviation was something other people did, but the company's actions over the past two years have changed my perspective. I now genuinely feel that, as a member of this company, I have participated in the fight to eradicate poverty.

GBase employees highly endorsed this form of poverty alleviation and felt proud to be part of it

Zhu Hongjun, another GBase employee, said: "As an employee, I strongly support the company's poverty alleviation initiative. GBase is a private enterprise with a strong sense of social responsibility. This event not only brought holiday benefits to employees but also strengthened our cohesion and boosted morale."

As a leading Chinese database company, GBase has seen its analytical database GBase 8a and secure transactional database GBase 8s widely adopted and recognized in dozens of industries including government, finance, telecommunications, and transportation. Throughout its journey, while achieving success, the company has also felt the warmth of government support in areas such as policies and taxation. As the saying goes, the best way to show gratitude is to pass on the love. Partnering with the Tianjin Municipal Government, the High-Tech Industrial Development Area, and Tianjin Food Group to carry out the "Genuine Care for Poverty Relief, Practical Help for the Needy, Warmth across GBase, and a Poverty-Alleviation New Year" charity event is exactly an act of fulfilling that promise.

In the future, GBase will continue to devote itself wholeheartedly to the R&D and promotion of Chinese databases, build a Chinese information technology ecosystem, and at the same time fulfill its corporate social responsibility. It will cultivate a unique GBase corporate spirit and pass on this care for generations to come.