Big Data Platform of Bank of China Beijing Branch – Precision Marketing through Big Data Analytics

Data Integration: With powerful massive storage and massively parallel computing capabilities, GBase 8a MPP Cluster manages massive data storage and provides a consistent, reliable data view through efficient data integration and processing.

Ad-hoc Querying: GBase 8a MPP Cluster delivers high-performance ad-hoc querying on massive datasets, enabling fast, per-transaction analysis of detailed records.

Standardization: It supports the SQL92 standard and complies with international interfaces including ODBC, JDBC, and ADO.NET, along with a native C API.

Linear Scalability: GBase 8a MPP Cluster offers high online scalability, ensuring the data platform can easily integrate additional business systems and support higher-level complex analysis and strategic decision-making.

Build a 4-node cluster with 8TB total data capacity. Currently, data grows by approximately 300GB per month, and retention is tentatively set to 2 years.

Data is batch-imported periodically (mostly at night) and processed through stored procedures. The computation results are stored in a result table. End users—primarily marketing managers—query the result table directly, with modest concurrency.

Powerful: A unified platform for data migration, processing, querying, and application connectivity.

High Performance: Fast response for data loading, import/export, processing, and queries.

High Availability: 24/7 continuous operation with no single point of failure or downtime from maintenance.

Interfaces and Tools: SQL92 compliant, with standard ODBC, JDBC, ADO.NET and native C API.

The big data platform built by Bank of China Limited, Beijing Branch is primarily used for customer marketing analytics and user segmentation. By harnessing big data insights, it enables targeted marketing to serve customers and society efficiently while driving revenue growth.